news

"Online and mobile in later life stages. Osterholz is participating in the European project “Mobile Age” / Participants needed for the development of a portal” is the title of the article published in Weser Kurier – Tageszeitung für Bremen und Niedersachsen which is also posted below in German.

Institute of Information Management Bremen GmbH (ifib), Mobile Age partner, conducts the recruitment and co-creation activities in close cooperation with local stakeholders and have formed the “Projec Team Osterholz” to support our activities in Bremen’s district Osterholz where the first field work is performed. We were advised by the project team to promote Mobile Age via the local newspaper which most of the senior citizen population reads. Ingrid Osterhorn and Johannes Irmer (in the picture) are both members of the editorial team of the senior citizen online portal Osterholz (BORIS Osterholz). Ms. Osterhorn, who is also a member of the district council of Osterholz, organised the meeting with the journalist. The article is based on a conversation with Ulrike Gerhard from the Institute of Information Management Bremen GmbH (ifib).

In a nutshell, the article announces the information event for the Mobile Age project which took place on the 23rd of May 2016 in Osterholz and calls upon senior citizens to participate. The article relates to the increased internet usage of senior citizens and promotes the aim of Mobile Age to improve digital services through the connection of open data, mobile technologies and public services for senior citizens, highlighting the bundling of various kinds of information, its focus on the district, increased interactivity, personalisation and interconnectivity. It is further explained that the focus of the pilot study is on social inclusion. The members of the Bremen project team from ifib, Dr. Juliane Jarke, Prof. Dr. Herbert Kubicek and doctoral researcher Ulrike Gerhard are introduced; the European partner countries and Lancaster as project lead are mentioned. The article emphasises the importance of active involvement of senior citizens in service development for ensuring that their interests and needs are fully considered. It is furthermore pointed out that participants do not need to be computer experts. The cooperation with and support of local intermediaries for the recruitment of senior citizens is highlighted. The article furthermore mentions the aim to develop a functioning prototype until the end of 2016, the planned takeover of the application by Bremen.de (the city of Bremens official webportal) and the funding of the project by the EU (3 million for the whole project, 450.000 for ifib).

Find the full article as published in the newspaper

• Prev
• Next